When you create an account, you are asked to provide your Organization/Name, which is a public name that appears at the top of your scorecards. This can be an organization like "Citizens for a Better Tomorrowland" or a personal name like "Robert Smith". It is easy to change this name when you are logged into the Manager.
You are also asked to provide an email address and password, and once you click the verification link in the email we send, you'll be able to login.